Purple Unicorn

Definition:

A Purple Unicorn refers to an ideal candidate who not only meets every requirement for a role but also possesses rare, highly sought-after skills.

These candidates are seen as mythical because of their scarcity in the job market. Finding a Purple Unicorn is challenging, as they can deliver exceptional results with minimal effort or onboarding.

Types of Purple Unicorns:

• Pink Unicorns (Passive Candidates):
  • Pink Unicorns are usually not actively seeking a job but remain open to the right opportunity.
  • They are content in their current roles, making them more elusive yet highly desirable.
  • These candidates are often highly engaged and productive, offering significant potential if approached strategically.
• Winged Unicorns (Active Candidates):
  • These are candidates actively looking for new opportunities.
  • While they may still be exceptional, they are more visible in the job market and therefore slightly easier to find compared to Pink Unicorns.

Why They Matter:

Hiring a Purple Unicorn can significantly impact a company’s performance.

Their ability to seamlessly integrate into teams and deliver results immediately makes them invaluable.

However, due to their rarity, recruiting efforts need to be targeted and thoughtful to attract such talent.

This term has gained popularity in HR, reflecting the evolving expectations of employers who are looking for the perfect combination of skills, experience, and cultural fit in a single candidate.

Frequently Asked Questions (FAQ)

Q. How can companies identify or attract Purple Unicorn candidates?

A. Companies can identify Purple Unicorns by targeting niche job boards, using advanced search filters on recruitment platforms, and leveraging employee referrals. They should also create compelling job descriptions and engage in targeted networking at industry events. These strategies help in reaching candidates who possess rare skills and are a good fit for the role.

Q. What specific skills or traits are commonly associated with Purple Unicorns?

A. Purple Unicorns often have a unique combination of advanced technical skills, exceptional problem-solving abilities, and strong interpersonal skills. They may also possess specialized knowledge relevant to the industry or role. This blend of skills and traits makes them stand out and highly desirable in the job market.

Q. What challenges do companies face in retaining a Purple Unicorn once they are hired?

A. Retaining Purple Unicorns can be challenging because they are often high achievers with strong career ambitions. Companies must ensure they offer continuous growth opportunities, competitive compensation, and a supportive work environment. Failing to meet these needs may lead to dissatisfaction and potential turnover.