Employer Branding Examples: Top Cases From Around the World

At Plum, we understand that a strong employer brand can attract top talent. In addition, it can improve overall business success. In this article, we'll explore some of the top employer branding examples from around the world and the strategies they used to build their brand.

Employer branding example 1: Google

Google is known for its innovative and employee-centric culture. Their employer branding strategy focuses on showcasing their workplace culture, values, and benefits. They use social media and other digital platforms to share stories and videos that give potential employees a glimpse into what it's like to work at Google.

Employer branding example 2: Salesforce

Salesforce is a leader in cloud computing, and their employer branding strategy focuses on their company values and commitment to social responsibility. They offer employees volunteer time off and match employee donations to charitable organizations. Furthermore, their branding strategy also emphasizes diversity and inclusion, with a goal of achieving equal pay for all employees.

Employer branding example 3: Netflix

Netflix's employer branding strategy focuses on their unique company culture, which includes unlimited vacation time and a "no rules" policy. They use social media to showcase their employee culture and promote their commitment to diversity and inclusion.

Employer branding example 4: Patagonia

Patagonia is a sustainable outdoor clothing company that has built its employer brand around its commitment to environmental and social responsibility. Their branding strategy emphasizes their company culture, which includes flexible work schedules and a commitment to environmental activism.

Employer branding example 5: Airbnb

Airbnb's employer branding strategy focuses on their mission to create a sense of belonging for their guests and employees. They use social media to share stories about their employees and highlight their commitment to diversity and inclusion.

Employer branding example 6: Microsoft

Microsoft's employer branding strategy focuses on their company culture, which includes a commitment to innovation and employee development. They use social media to showcase their employee culture and promote their diversity and inclusion initiatives.

Employer branding example 6: Zappos

Zappos is an online shoe and clothing retailer that has built its employer brand around their commitment to employee happiness. Their branding strategy emphasizes their unique company culture, which includes a focus on employee well-being and a commitment to providing exceptional customer service.

Other examples

HubSpot

HubSpot is a leading marketing and sales software company providing tools like Hubspot CRM, that has built its employer brand around its commitment to employee growth and development. Their branding strategy emphasizes their company culture, which includes flexible work schedules and a commitment to diversity and inclusion.

Coca-Cola

Coca-Cola's employer branding strategy focuses on their brand values, including their commitment to diversity, inclusion, and sustainability. They use social media to showcase their employee culture and promote their global initiatives.

Nike

Nike's employer branding strategy focuses on their commitment to innovation and employee development. They use social media to showcase their employee culture and promote their diversity and inclusion initiatives.

Conclusion

Employer branding is a critical element in attracting and retaining top talent. By building a strong employer brand, companies can showcase their unique culture, values, and benefits. These top employer branding examples from around the world demonstrate the power of effective branding strategies. At Plum, we understand the importance of employer branding and are here to help you build a strong employer brand that attracts top talent.