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Plum Health Checkups is a modern, in-depth assessment of your key health metrics with a roadmap to better health. Read on to understand the story behind our launch and how this will help you and your loved ones.
A Wake-Up Call
You can juggle 100 business problems, but the moment you have a health problem, you only have 1.
Most of us push through deadlines, long hours, and daily stress, thinking we can deal with our health later. But here’s the truth: the biggest threats – heart disease, diabetes, neurodegenerative diseases, and cancer, referred to as the "Four Horsemen of Disease" – don’t appear overnight. They build up silently, and by the time symptoms show, the damage is often irreversible.
Reading Outlive by Dr. Peter Attia confirmed what we feared: chronic illnesses develop silently for years before they demand urgent attention. The question is… How much of your health are you willing to gamble before you take action?
What’s Actually Happening Inside Your Body?
Modern diagnostics can tell us so much about how our body is functioning, yet most people only access a fraction of that information. In India, preventive healthcare makes up just 10% of the diagnostics market. The majority rely on basic health checkups that barely scratch the surface.
Take heart health, for example. Standard tests focus on LDL and HDL cholesterol, but that only tells part of the story. ApoB and ApoA1 markers give a much clearer picture of cardiovascular risk, yet they are rarely included in routine tests. Similarly, metabolic health isn’t just about checking fasting glucose – insulin resistance, HbA1c, and other biomarkers (listed ahead) provide crucial insights into long-term health risks.
This lack of comprehensive testing combined with reports filled with medical jargon, leaves most people confused rather than empowered.
Building a Smarter, Accessible, Modern Health Checkup
We set out to change that. Our research journey began with over 200 biomarkers, analyzing which ones truly mattered across different age groups, lifestyles, and risk factors. The goal was clear: create a test that goes beyond just numbers, offering real insights into long-term health.
We also focused on practicality and accessibility – our tests use simple blood and urine samples, making them easy to take without requiring expensive or invasive procedures.
The longevity movement also played a role in shaping our approach. While billionaires like Bryan Johnson are spending millions optimizing their health, the real question is: how can we democratize access to better health insights? Because living longer only matters if those extra years are spent in good health. Imagine being in the age range of 35-45, seemingly fit on the outside, but internally on the path to a heart attack. Most health risks don’t show symptoms until it’s too late.
Biomarkers: Why It Matters, What We Track
We curated a set of comprehensive health markers that give people a clear picture of their long-term health:
ApoB, ApoA1 – Cardiovascular Health
Are you at risk?
The best predictors of heart disease, beyond LDL & HDL.
HbA1c, Insulin – Metabolic Health
Are you headed toward Diabetes?
Understand your body’s insulin resistance early.
Bilirubin, SGOT, SGPT – Liver Function
Is your liver stressed?
Indicators of liver damage, even before symptoms show.
Amylase, Lipase – Pancreatic Health
Are your enzymes in check?
Essential markers for pancreatic function; elevated levels may indicate inflammation or pancreatitis.
Vit D, Vit B12, Iron, Cortisol, Testosterone – Energy & Nutrients
Are you deficient?
Key factors affecting energy, mood, and metabolism.
CA 19, CEA, CA125 – Cancer Risk Indicators
Catch your risks early
Early detection markers for specific cancers.
These markers go beyond conventional checkups, helping individuals identify risks before they turn into health crises.
More Than a Report, More Than Random Numbers
Another major challenge in the current system? Diagnostic reports are dense, complicated, and leave patients with more questions than answers. We saw an opportunity to change that.
With Plum Health Checkups, we don’t just hand you numbers, we help you make sense of them. Our AI-powered insights simplify complex medical data, while instant doctor consultations provide clear, actionable steps. Beyond that, we offer tailored recommendations, supplements, and periodic follow-ups to help users track their progress.
Changing Our Mindset Around Health & Preventive Care
In India, people work hard all their lives, save money, and then end up spending most of it on healthcare after 60. Take diabetes which is rampant. India is known as the diabetes capital of the world and yet, early interventions could significantly reduce the burden.
We built Plum Health Checkups to change how Indians approach their health. By making preventive care more accessible, understandable, and actionable, we aim to help people take charge of their well-being long before a medical emergency forces them to.
Better health decisions start with better insights—and we’re committed to making preventive healthcare a norm, not an afterthought.
Don’t wait for a wake-up call. This is your wake-up call.
Get a comprehensive health checkup today and take control of your future.
📅 Book Your Health Checkup on the Plum app now. [Plum Members]
