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Public relations and media coverage are essential for startups and businesses to gain visibility, build credibility, and attract investors.

Delhi, as a hub for media and public relations, offers numerous opportunities for startups to connect with top PR and media professionals who can help amplify their stories and reach a broader audience.

1. Jagmeet Singh - Tech Crunch

Overview

Jagmeet Singh is a tech journalist at Tech Crunch, known for his in-depth analysis of tech trends and startup ecosystems. He has extensive experience in covering tech startups and is well-connected within the tech community in Delhi.

Key Highlights

  • Extensive experience in covering tech startups
  • Well-connected within the tech community in Delhi

2. Jaivardhan - Entrackr

Overview

Jaivardhan is a journalist at Entrackr, focusing on startups, venture capital, and emerging technologies. He is known for his detailed reporting on funding rounds, startup growth, and industry trends.

Key Highlights

  • Regularly breaks exclusive stories on startups and investments
  • Deep understanding of the startup ecosystem

3. Swati Mittal - The Economic Times

Overview

Swati Mittal is a business journalist at The Economic Times, covering economic policies, startups, and market trends. She provides in-depth analysis of the economic impact on businesses and startups, maintaining strong connections with business leaders and policymakers.

Key Highlights

  • In-depth reporting on economic policies affecting startups
  • Strong connections with business leaders and policymakers

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4. Rajiv Singh - Forbes

Overview

Rajiv Singh is a senior journalist at Forbes, specialising in entrepreneurship, startups, and innovation. He provides insights into entrepreneurial journeys and profiles of emerging startups.

Key Highlights

  • Extensive experience in covering high-profile startups
  • Insights into entrepreneurial journeys and success stories

5. Raghwendra Shukla - ZEE Business

Overview

Raghwendra Shukla is a business journalist at ZEE Business, focusing on financial markets, startups, and economic policies. His expertise includes analysing financial trends and their impact on startups.

Key Highlights

  • Regularly features startups in financial news segments
  • Strong understanding of market dynamics

6. Richa Mishra - The Hindu Business Line

Overview

Richa Mishra is a senior business journalist at The Hindu Business Line, covering startups, tech, and innovation. She provides comprehensive reporting on startup ecosystems and technological advancements.

Key Highlights

  • Deep insights into the startup ecosystem
  • Extensive network of industry contacts

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7. Satviki Sanjay - Bloomberg

Overview

Satviki Sanjay is a journalist at Bloomberg, focusing on business, finance, and startups. She excels in analysing financial markets and startup trends.

Key Highlights

  • Regular features on startups and economic policies
  • Strong analytical skills in financial reporting

8. Sandeep Soni - Financial Express

Overview

Sandeep Soni is a business journalist at Financial Express, concentrating on startups, finance, and market trends. His detailed coverage includes startup funding, market trends, and economic policies.

Key Highlights

  • In-depth reporting on financial aspects of startups
  • Strong connections with financial experts and analysts

9. Pooja Malik - YourStory

Overview

Pooja Malik is a journalist at YourStory, focusing on startups, entrepreneurship, and innovation. She highlights stories of startup journeys, innovations, and entrepreneurial challenges.

Key Highlights

  • Focus on inspirational startup stories
  • Well-connected with the startup community

10. Rai Vinaykumar - Inc42

Overview

Rai Vinaykumar is a journalist at Inc42, covering startups, venture capital, and technology. He is known for reporting on startup funding, tech trends, and industry analysis.

Key Highlights

  • Regularly publishes exclusive stories on startups and investments
  • Strong analytical skills in technology and startup reporting

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Conclusion

Connecting with top PR and media professionals in Delhi can greatly enhance your startup's visibility and reach. These journalists offer valuable insights, coverage, and connections that can help your startup gain recognition and credibility in the competitive market. Leverage these connections to tell your startup's story and boost your presence in Delhi's thriving startup ecosystem.

FAQ

Q. Why is PR important for startups in Delhi?

PR is crucial for startups because it:

  • Builds Credibility: Establishes trust and credibility with potential customers and investors.
  • Increases Visibility: Enhances your startup's presence in the market.
  • Attracts Investors: Helps in gaining attention from potential investors and stakeholders.
  • Drives Growth: Media coverage can lead to increased customer acquisition and business growth.

Q. How can I connect with these PR and media professionals?

To connect with PR and media professionals:

  • Leverage Social Media: Follow and interact with them on platforms like Twitter and LinkedIn.
  • Attend Events: Participate in industry events, meetups, and conferences.
  • Send Pitches: Craft a compelling pitch and send it via email or direct message.
  • Network: Use mutual connections to get introductions.

Q. What kind of stories do these journalists typically cover?

These journalists cover:

  • Startup Journeys: Stories of entrepreneurial challenges and successes.
  • Funding Rounds: Reports on new investments and funding rounds.
  • Market Trends: Analysis of emerging trends in various industries.
  • Innovation: Coverage of new and innovative technologies and products.
  • Economic Impact: Analysis of how economic policies affect businesses and startups.

Q. How can media coverage help my startup grow?

Media coverage helps your startup grow by:

  • Enhancing Brand Awareness: Reaching a broader audience and increasing recognition.
  • Attracting Customers: Drawing potential customers to your product or service.
  • Boosting Investor Interest: Gaining visibility among potential investors.
  • Building Credibility: Establishing your startup as a legitimate and trusted entity.

Q. What are the best practices for pitching to these journalists?

Best practices for pitching include:

  • Research: Understand the journalist's beat and what they typically cover.
  • Personalise: Tailor your pitch to align with their interests and previous work.
  • Be Concise: Keep your pitch clear and to the point.
  • Highlight Newsworthiness: Emphasise why your story is relevant and timely.
  • Follow-Up: Politely follow up if you do not receive a response initially.
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